MARIGOLD HL Milk & NTUC FairPrice’s second CSR collaboration raised $20,000 and 10,000 packs of milk for children in need between 29 May to 30 June 2015.
June 30, 2015
Joint by the common vision of encouraging the public to engage in meaningful community activities, MARIGOLD HL Milk and NTUC FairPrice successfully raised $20,000 and 10,000 packs of milk in its second CSR (corporate social responsibility) collaboration, a public donation drive from 29 May to 30 June 2015. The donation goes towards the 1000 Enterprises for Children-in-Need (1000E) programme, a fund-raising initiative by Singapore Children’s Society. A cheque presentation ceremony was held on 30 July 2015 at NTUC FairPrice’s headquarters where Mr Chia Boon Khiang, Senior Director, Fund-raising, Singapore Children’s Society was present to receive the donation.
Mr Leong Yin Hoe, Deputy General Manager of Malaysia Dairy Industries Pte Ltd (MDI), which produces MARIGOLD HL Milk, elaborated, “The partnership with NTUC FairPrice this year enabled us to bring this donation drive right into the heartlands and to the doorsteps of the public which made it possible for us to raise this amount of donation in just 1 month. This wonderful response reflects the compassionate and altruistic nature of Singaporeans, and we are thankful to all who participated and made this event such a success. MARIGOLD HL Milk will continue to work with our partners to organise and engage the public for such purposeful events in future.”
Mr Tng Ah Yiam, Deputy CEO, Singapore (Merchandising) of NTUC FairPrice added, “FairPrice has always strived to integrate CSR into our business operations. As one of Singapore’s leading retailer with over 120 supermarkets and hypermarkets islandwide, we recognise that we can make a big impact on the social landscape of Singapore. As such, we are pleased to have partnered MARIGOLD HL Milk and provided an avenue to facilitate this meaningful donation drive. We will continue to engage our customers and suppliers in doing our part for the community.”
This is the second time that MARIGOLD HL Milk has worked together with NTUC FairPrice on a CSR activity. Between 29 May to 4 June 2015, $0.20 was donated for every 1-litre pack and $0.40 for every 2-litre bottle of MARIGOLD HL Milk sold in all FairPrice Supermarkets, FairPrice Xtra Hypermarts and FairPrice Finest.